Maria · Product Designer

I combine deep research and product analytics so interfaces grow in metrics, not just in mockups.

+0% checkout CR through a cart redesign

$0M+ projects for the UAE market

Awwwards award for a website I designed

0 yrs in e-com, fintech, proptech, and fashion-tech

Cases

sodamoda

Improving cart UX for sodamoda.ru

Redesigned the cart of a fashion platform based on research, hypotheses, and A/B testing. Result: +14% cart-to-purchase conversion.

fitmost

How we increased subscription checkout CR by 1.1x

Ran an A/B test and clarified the points system in a fitness subscription. Result: subscription checkout CR up 1.1x.

1 yr 1 mo Senior Product Designer
Sodamoda

An international fashion-tech marketplace for the premium women's segment in the CIS and MENA.
- +14% checkout CR through a cart redesign based on research, hypotheses, and A/B testing.
- Designed a B2B platform from scratch for easy brand integration into the marketplace.
- Designed and launched the marketplace app from scratch following HIG and Material Design for the CIS and MENA markets.
- Marketplace website redesign
- Data-driven hypotheses with the product team
- User interviews and USM for different segments
- Working with development across the entire feature lifecycle
6 mo Senior Product Designer
Fitmost

The largest CIS service for booking sports studios, fitness clubs, beauty salons, and spas with over 5M bookings through the platform and 3,000+ partner studios in 75 cities.
- Increased conversion to first subscription purchase by 1.1x at a minimum subscription price of 2,500 ₽/mo.
- Designed and ran a UX study with the Discovery Product Manager across 18 respondents; the insights helped increase C1.
- Introduced Design Sync and design checklists, reducing errors in design handoff to development.
- Built a communication process between product teams and the responsible designer during implementation review.
- Designing interfaces for iOS, Android, web, and B2B products (studio dashboard and CRM)
- UX research and guerrilla testing
- Product hypotheses based on Metabase, Pathway, and qualitative research
- Building and maintaining design systems for the mobile app and web
- Preparing prototypes and supporting development through to release
- Mentoring a junior designer
4 yrs 5 mo UX/UI Designer
Only

A top-10 Russian product agency with over 180 industry awards. Clients include VK, SIBUR, Severstal, and MR Group — including premium projects for the UAE market worth over $4M.
- +0.16% CR to property purchase inquiries in the UltraLux segment through a cascade of A/B tests on key pages.
- +19.1% CR to product page visits after launching the blog.
- Designed a website that won an Awwwards award.
- Reduced the error rate by introducing cross-review and design checklists.
- Online stores, landing pages, corporate websites, and apps across e-com, fintech, proptech, edtech, and govtech
- Complex B2B platforms with multiple roles and scenarios
- Building and maintaining the design system
- Data-driven hypotheses with the product team using Amplitude and Heap
- Working with development from design through implementation review
- Presenting decisions to clients, C-level executives, and stakeholders
- In-depth interviews, UX, and guerrilla research on prototypes
- CJM, USM, user flows